A J Purchasing
19th April 2016
Brand Potential / Mars Horsecare
18th April 2016
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Claire was featured on Sky News in April 2016, discussing the use of activity equivalent labels on food i.e. how many minutes of exercise a muffin would take to burn off.  While this might be useful for snack items like cakes, chocolate or crisps, we should avoid inducing guilt over eating meals.  We should encourage a balanced diet, with plenty of activity without making consumers feel purely as if energy is about debits and credits.