- Claire Baseley • Registered Nutritionist
- Date
- 23rd January 2017
Claire worked with Hartley’s Jelly on a Back to School Lunchbox campaign in September 2016, creating a series of healthy lunchbox swaps and worked with the successful parenting blogger, Honest Mum (Vicki Psarias), to create a balanced lunchbox plan for the school week. Claire and Vicki also took part in a radio day to promote the campaign and spoke to a wide range of local and national radio stations.- Client
- Pizza Hut
- Date
- 13th July 2016
- Website
- View website
Claire worked with the Marketing team at Pizza Hut to create a nutrition strategy for their kids’ menu. She created a nutrient profile for defining healthier options, nutritionally modelled the wide variety of menu choices, set targets for total meal based upon age-appropriate nutritional needs and made recommendations for portion size and reformulation. Claire worked closely with the in-house team to ensure all recommendations were nutritionally appropriate while remaining commercially and operationally viable and the feedback on the end result was excellent. She has since worked on nutrition communications and longer term PR strategy with the Pizza Hut team.- Client
- Ella's Kitchen
- Date
- 28th April 2016
- Website
- View website
Claire is a nutrition consultant for Ella’s Kitchen advising on nutrition strategy, product development, corporate social responsibility campaigns and nutrition communications. She has worked on Ella’s Kitchen’s very successful range of cookbooks and played a key role in the Start Smart community public health campaign. She is featured on the Weeny Weaning Channel on YouTube (click for Top weaning tips and Foods to avoid during weaning) and conducts monthly live Facebook chats advising parents on many aspects of weaning. She has also runs workplace wellness programmes for all the Ella’s Kitchen employees. Testimonial: “Claire has brought fresh thinking and insight to the business not only with her in-depth knowledge of all things nutrition but also with her commercial experience and […]- Client
- Selfridges and Co
- Date
- 27th April 2016
- Website
- View website
Claire has acted as Selfridges Food Hall’s consultant nutritionist for several years, most recently working on the development of a major new product range for Selfridges Own Label and the EveryBody health campaign. Claire developed brand leading nutritional guidelines for a wide range of small artisan producers and advised on product claims, communications and PR. She also performs recipe calculations for many of the products in the Food Hall and wrote a series of health and nutrition blogs during the successful EveryBody campaign in the spring and summer of 2016. Testimonial: “Claire has a unique ability to explain complex information in a clear and practical way, working closely with various departments to provide crucial information which enhances the core proposition of […]- Client
- Atlantic Multipower
- Date
- 26th April 2016
- Website
- View website
Claire has worked on several projects with the sportsfood brand Atlantic Multipower. She regularly runs sports nutrition and product training days all over the country for personal trainers and gym teams. She also wrote and delivered an in-depth nutrition training course to the international workforce, via web-conference and at the Hamburg head office and regularly consults with the brand team on developing new products, packaging communications and PR. Testimonial: “Multipower have used Claire for running training sessions with customers, for her thoughts on how to position European NPD into the UK market and most recently for creating a pan-European nutritional programme. She is thorough, easily to deal with and flexible when new ideas are thrown in part way through. I […]- Client
- The Food Practice
- Date
- 25th April 2016
- Website
- View website
Claire has worked with The Food Practice, project management and product development specialists, on new product development projects with Selfridges and Co and is now working with a start-up brand on an exciting new retail concept.- Client
- Green Giant
- Date
- 23rd April 2016
- Website
- View website
Claire provides a recipe analysis service for the Marketing Team and has also conducted a series of live Facebook chats as part of the Green Giant One Giant Pledge campaign.- Client
- Cello Health / United Biscuits
- Date
- 22nd April 2016
- Website
- View website
Claire has worked with Cello Health, a brand communications agency, on a project with United Biscuits to develop a new comms strategy for the Go Ahead and McVities Breakfast Biscuit brands. Working with the Regulatory and Marketing teams, Claire helped to develop creative new claims for these health brands.- Client
- Brand Potential / Mars Horsecare
- Date
- 18th April 2016
- Website
- View website
Claire worked with Brand Potential, a creative insight agency, and Mars Horsecare on a horizon scanning project. Owing to her specialist knowledge of infant nutrition, which has parallels in petcare in terms of purchasing behaviour, Claire was able to provide insight into key trends in infant feeding that may translate into the petcare market.- Date
- 23rd March 2016
Claire worked with Cello Health Communications to create a series of video blogs on heart health for the Reckitt Benckiser YouTube channel. There are a range of topics covered – click below to view: A heart healthy lifestyle How can pharmacists help to improve customers’ heart health? A heart healthy diet A heart healthy diet 2 How diet affects heart health- Client
- Cello Health / Activia + Actimel
- Date
- 21st April 2015
- Website
- View website
Claire worked with Cello Health, a brand communications agency, to develop content for an online e-learning tool for in-store pharmacists on the benefits of probiotics for the Activia brand. She also developed content to support the Actimel brand for the Royal College of Nursing.- Client
- Cello Health / Lucozade + Maxinutrition
- Date
- 20th April 2015
- Website
- View website
Claire has worked with Cello Health, a brand communications agency, to design and develop content for a personal trainer comms campaign. This focussed on the Lucozade Elite brand, communicating key product benefits for this product range that is aimed at serious athletes who are going the extra mile. She also worked on the communication of the outputs of an academics’ meeting that discussed nutrition and hydration in endurance performance and has created materials to support the Maxinutrition brand.
