• ITV
    Date
    11th April 2017
    Claire featured as an expert nutritionist on ITV’s primetime series, Save Money: Good Food, with Susanna Reid and Matt Tebbutt.  She discussed super cheap foods with Susanna and how they compare nutritionally with more premium brands.  For more information on the series and on super cheap foods, read Claire’s blog.
  • ITV news
    Date
    11th April 2017
    Claire gave her expert opinion on the latest Health Select Committee report on childhood obesity, calling for the Government to do more.  She agreed that more needs to be done but warned that pointing the finger of blame at just parents or the food industry isn’t helpful.  We need a whole systems approach to tackle childhood obesity.
  • Date
    23rd January 2017
    Claire was quoted in a Woman and Home article in January 2017 on the foods nutritionists never eat and the less healthy foods they enjoy. The article featured many other nutritionists and the message from all experts was that no foods should be guilt-inducing and that treats can fit into a balanced diet. So while no food should be off limits, some foods are best eaten only occasionally.
  • Date
    23rd January 2017
    Claire worked with Hartley’s Jelly on a Back to School Lunchbox campaign in September 2016, creating a series of healthy lunchbox swaps and worked with the successful parenting blogger, Honest Mum (Vicki Psarias), to create a balanced lunchbox plan for the school week.  Claire and Vicki also took part in a radio day to promote the campaign and spoke to a wide range of local and national radio stations.
  • Client
    Pizza Hut
    Date
    13th July 2016
    Website
    View website
    Claire worked with the Marketing team at Pizza Hut to create a nutrition strategy for their kids’ menu.  She created a nutrient profile for defining healthier options, nutritionally modelled the wide variety of menu choices, set targets for total meal based upon age-appropriate nutritional needs and made recommendations for portion size and reformulation.  Claire worked closely with the in-house team to ensure all recommendations were nutritionally appropriate while remaining commercially and operationally viable and the feedback on the end result was excellent.  She has since worked on nutrition communications and longer term PR strategy with the Pizza Hut team.  
  • Client
    Ella's Kitchen
    Date
    28th April 2016
    Website
    View website
    Claire is a nutrition consultant for Ella’s Kitchen advising on nutrition strategy, product development, corporate social responsibility campaigns and nutrition communications. She has worked on Ella’s Kitchen’s very successful range of cookbooks and played a key role in the Start Smart community public health campaign. She is featured on the Weeny Weaning Channel on YouTube (click for Top weaning tips and Foods to avoid during weaning) and conducts monthly live Facebook chats advising parents on many aspects of weaning. She has also runs workplace wellness programmes for all the Ella’s Kitchen employees. Testimonial:  “Claire has brought fresh thinking and insight to the business not only with her in-depth knowledge of all things nutrition but also with her commercial experience and […]
  • Client
    Selfridges and Co
    Date
    27th April 2016
    Website
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    Claire has acted as Selfridges Food Hall’s consultant nutritionist for several years, most recently working on the development of a major new product range for Selfridges Own Label and the EveryBody health campaign. Claire developed brand leading nutritional guidelines for a wide range of small artisan producers and advised on product claims, communications and PR. She also performs recipe calculations for many of the products in the Food Hall and wrote a series of health and nutrition blogs during the successful EveryBody campaign in the spring and summer of 2016. Testimonial: “Claire has a unique ability to explain complex information in a clear and practical way, working closely with various departments to provide crucial information which enhances the core proposition of […]
  • Client
    Atlantic Multipower
    Date
    26th April 2016
    Website
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    Claire has worked on several projects with the sportsfood brand Atlantic Multipower. She regularly runs sports nutrition and product training days all over the country for personal trainers and gym teams. She also wrote and delivered an in-depth nutrition training course to the international workforce, via web-conference and at the Hamburg head office and regularly consults with the brand team on developing new products, packaging communications and PR. Testimonial: “Multipower have used Claire for running training sessions with customers, for her thoughts on how to position European NPD into the UK market and most recently for creating a pan-European nutritional programme. She is thorough, easily to deal with and flexible when new ideas are thrown in part way through. I […]
  • Client
    The Food Practice
    Date
    25th April 2016
    Website
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    Claire has worked with The Food Practice, project management and product development specialists, on new product development projects with Selfridges and Co and is now working with a start-up brand on an exciting new retail concept.
  • Client
    Livewire Kitchen
    Date
    24th April 2016
    Website
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    Claire worked with the Livewire team, a start-up foodservice company on a pitch for new workplace catering business and continues to provide nutritional support for the growing business.
  • Client
    Green Giant
    Date
    23rd April 2016
    Website
    View website
    Claire provides a recipe analysis service for the Marketing Team and has also conducted a series of live Facebook chats as part of the Green Giant One Giant Pledge campaign.
  • Client
    Cello Health / United Biscuits
    Date
    22nd April 2016
    Website
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    Claire has worked with Cello Health, a brand communications agency, on a project with United Biscuits to develop a new comms strategy for the Go Ahead and McVities Breakfast Biscuit brands. Working with the Regulatory and Marketing teams, Claire helped to develop creative new claims for these health brands.
  • Client
    A J Purchasing
    Date
    19th April 2016
    Website
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    Claire provides nutrition consultancy to A J Purchasing, a procurement specialist for the care sector. She has worked with the team to create healthy balanced menu plans for numerous care homes for older people with specialist needs and writes a regular column for the A J Purchasing newsletter on topical nutritional issues for care home catering teams.
  • Date
    18th April 2016
    Claire was featured on Sky News in April 2016, discussing the use of activity equivalent labels on food i.e. how many minutes of exercise a muffin would take to burn off.  While this might be useful for snack items like cakes, chocolate or crisps, we should avoid inducing guilt over eating meals.  We should encourage a balanced diet, with plenty of activity without making consumers feel purely as if energy is about debits and credits.
  • Client
    Brand Potential / Mars Horsecare
    Date
    18th April 2016
    Website
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    Claire worked with Brand Potential, a creative insight agency, and Mars Horsecare on a horizon scanning project. Owing to her specialist knowledge of infant nutrition, which has parallels in petcare in terms of purchasing behaviour, Claire was able to provide insight into key trends in infant feeding that may translate into the petcare market.
  • Client
    Virgin Active
    Date
    17th April 2016
    Website
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    Claire worked with Virgin Active to deliver a talk on health and nutrition for members and staff in their Virgin Active Collection Club, an exclusive, luxury health club in Kensington. It was very well received and Claire went on to help scope wider nutrition policy across the clubs nationally.
  • Client
    Channel 4 Food Unwrapped
    Date
    16th April 2016
    Website
    View website
    Claire appeared on the popular Channel 4 Food Unwrapped series, discussing the fortification of breakfast cereals.
  • Client
    OK! Magazine
    Date
    15th April 2016
    Website
    View website
    Claire regularly contributes to articles in OK! Magazine on health, acting as the ‘voice of reason’ when new diet fads hit the news such as IV vitamin drips, superfoods and mood enhancing diets.
  • Client
    Daily Telegraph
    Date
    14th April 2016
    Website
    View website
    Claire is frequently asked to provide expert comment for the Daily Telegraph on popular food and nutrition stories such as unhealthy coffee shop breakfasts (View article), the often unhealthy celebrity chef recipes (View article) and the creation of the “cronut” (View article).
  • Client
    Look Magazine
    Date
    13th April 2016
    Website
    View website
    Claire provides expert advice to Look Magazine on popular diets such as juice cleanses (http://www.look.co.uk/news/green-juice-diet-2015s-hottest-celeb-detox) and sense checks the January diet crazes (http://www.look.co.uk/fashion/the-2015-diet-trends-you-need-to-know-about).
  • Client
    Daily Mail Femail
    Date
    12th April 2016
    Website
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    Claire has been described as a ‘no nonsense expert’ by Femail journalists, providing comment on numerous articles, including making low sugar lunchbox swaps and how to keep cool in a heatwave.
  • Date
    23rd March 2016
    Claire worked with Cello Health Communications to create a series of video blogs on heart health for the Reckitt Benckiser YouTube channel.  There are a range of topics covered – click below to view: A heart healthy lifestyle How can pharmacists help to improve customers’ heart health? A heart healthy diet A heart healthy diet 2 How diet affects heart health
  • Date
    29th November 2015
    Claire was on the BBC Breakfast sofa talking about the proposed sugar tax on soft drinks in November 2015.  For more information on my opinion on sugar taxes, take a look at my blog.
  • Client
    Cello Health / Activia + Actimel
    Date
    21st April 2015
    Website
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    Claire worked with Cello Health, a brand communications agency, to develop content for an online e-learning tool for in-store pharmacists on the benefits of probiotics for the Activia brand. She also developed content to support the Actimel brand for the Royal College of Nursing.
  • Client
    Cello Health / Lucozade + Maxinutrition
    Date
    20th April 2015
    Website
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    Claire has worked with Cello Health, a brand communications agency, to design and develop content for a personal trainer comms campaign. This focussed on the Lucozade Elite brand, communicating key product benefits for this product range that is aimed at serious athletes who are going the extra mile. She also worked on the communication of the outputs of an academics’ meeting that discussed nutrition and hydration in endurance performance and has created materials to support the Maxinutrition brand.
  • Client
    3663
    Date
    14th April 2012
    Website
    View website
    Claire provides expert recipe analysis services to 3663, a major foodservice company, to enable many of the restaurants they supply to label their menus accurately and thereby provide useful information to their customers.