22nd August 2016

What happened to the Childhood Obesity Strategy?

The recently published Government report on Childhood Obesity made for disappointing reading for most health campaigners with criticism being levelled at the reduction of a 50-page document to 10 pages of suggestions and proposals, issued in the parliamentary recess, in the middle of the Olympics, while ministers were away and therefore unable to discuss the content in parliament.   Overall, there were numerous key omissions versus last year’s Public Health England recommendations, notably on supermarket price promotions and marketing but also in the area of early years’ nutrition.  Why is this important?   PHE’s evidence-based report showed that marketing, whether via TV, brand characters, advergames or product placement within the supermarket, can influence children’s food preferences in favour of less […]