24th November 2016

The cult of fitspo, clean eating’s even darker sister

I’m a keen gym goer and am no stranger to the free weights area as resistance training is a fantastic way to build strength and increase your lean body mass.  I once even took my hobby to the next level by entering a bodybuilding competition (more on that fateful story later).  This was a good few years ago and since then I’ve seen an explosion of girls and guys on social media posting their ‘fitspiration’ or ‘#fitspo’ gym selfies along with their highs and lows of training and competing.  Many of these wellness warriors have set themselves up as health and fitness coaches offering online advice on training and diet for those who aspire to their physiques.  Fitspo has gone […]