Published by claire at 23rd January 2019 If you thought protein was just for body builders then think again! The real benefits of a higher protein diet have nothing to do with sculpting the perfect physique and focus on long term health and not superficial aesthetics. Think of a high protein diet and the mind tends to jump to muscle-bound, bicep-kissing young men, flexing their physiques on Venice Beach. The explosion of ‘fitspiration’ images on social media where girls try to maximise the booty to waist ratio and guys aspire to develop a defined 8 pack, potentially at great cost to physical and mental health, has positioned protein as the nutrient of the body beautiful. Moreover, the recent explosion of protein products on the market, from Protein […]